With the news that has been hovering around Tiger Woods and his several extra-marital affairs, much talk in the news surrounding Tiger Woods has revolved around his endorsements. While most have only mentioned his foolishness in squandering his multimillion dollar marketing campaigns, they have also failed to realize that Tiger Woods is a brilliant marketing genius.
In a recession, everyone figures out new ways to cut costs. Gatorade already had plans of dumping the expensive Tiger brand. General Motors dumped Tiger Woods months ago. If the recession turns into the feared double-dip recession, it will only mean one thing, Tiger Woods and endorsements will be extinct.
I did mention brilliant marketing genius didn’t I?
During a recession, statistics show that people are generally more happy with life. How is that possible when there is more financial stress and work related stress? The answer is that people generally have more sex during times of economic recession and depression.
This phenomenon has me wondering if Tiger Woods may simply be saying “goodbye” to Accenture, Nike, and Gillette in order to say hello to the likes of Trojan, NuvaRing, and Yaz.
Since the consumer is also looking for ways to cut costs, postponing families are a logical route. So is his downfall really a result of his stupidity, or is it a play on the economic future of the country?
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